Cookie Policy

What cookies are

Cookies are small text files stored on your device when you visit a website. Similar technologies include pixels, tags, and local or session storage.

How we use them

Essential storage: we store advertising and campaign parameters (such as gclid, gbraid, wbraid, and UTM parameters) in your browser so your quote or water-test request stays connected to the ad you clicked.

Analytics and advertising measurement: we use tags and pixels (for example, Google Ads and Google Analytics tools) to understand which ads and pages lead to requests, and to measure conversions.

Your choices

Most browsers let you block or delete cookies through their settings. Blocking cookies may affect how some features of the site work.

You can also use industry opt-out tools for interest-based advertising, such as the Network Advertising Initiative and Digital Advertising Alliance opt-out pages, and Google’s Ads Settings.

Changes to this policy

We may update this policy from time to time. The “Last updated” date above shows the latest version.